Segmentation Term Paper Example | Topics and Well Written Essays - 2000 words

variance - Term Paper ExampleSegments are the portions attained after considering the various variables that let in age, gender, and societal class in terms of income generation, attitudes, and opinions. Other factors include their interests, physique, and their knowledge status among many others. Segmentation is part of the many tools and theories in the market world (Wedel and Kamakura 69). For instance, the manufacturing of the products is within the target needs of a special part of a population. This paper will seek to expound on the various steps convolute in analyzing of the same. The other objectives of this paper shall include in-depth market analysis of a product of choice in line with segmentation, the various segmentation variables, and how they influence the marketing and selling of the identified product. In addition, it will bounce a detailed analysis of the existing market segments carefully depicting the underutilized variables in improving the marketing and dis tribution of the chosen product. Predominantly, there are devil classes of variables, which influence the use of segmentation in a target market. The first factor is needs, which essentially is what an individual cannot do with come out of the closet. Mostly, wants take the place of needs as is in many instances individuals confuse their urgency and importance. A want is something that one can simply stay on its use as it is not pressing or not of urgency. Essentially, needs are the most elemental things and are unavoidable. In market segmentation, the needs of the consumer are the referral point in the marketing strategy. Obtaining of these needs is through with(predicate) the conducting an intensive research in the identified market (McDonald and Dunbar 40). The other variable is profilers, which are the detailed commentary of consumers characteristics by determining their age, area of residence, citizenship, income level and their gender. Further, under area of residence, as certaining if the segmented crowd lives in urban or rural setting is critical as the way of life for those living in the two tend to be different (Weinstein 54). Amazingly, examples of profilers and the characteristics of the needs revolve around the same factors mentioned above. Further, a fields societal status can also be the base of the argument that distinguishes what a segmented group would want and what it would not. For instance, race and religion play a role in the segmentation period as marketing of a certain product to a certain race would be un booming as their religion may not allow it (Yankelovich and Meer 5). Therefore, market research is an important tool that would ensure the successful penetration of a product into a targeted market. The lifestyle of those whom a marketing company intends to roll out the product to should also serve as their reference point. Many product going aways fail to pick in a market mainly because the product does not get to the right in dividuals. Poor study of the group leads to such cases, thus inhibiting exhaustion of the market area. Another factor is the behavior of the segmented group in terms of the product usage. In a market, there are high, middle and low level consumers of a specific product. In essence, profiling them according to their different usage levels helps the marketer to determine the amount of products to release into the market (Wedel and Kamakura 73). One among the extensively growing industries is the automobile one. With the motor industry as the basis, it is